Always thinking of what’s next, we never really unwind. Until we do.

Diane Briskin, Co-Founder

The person responsible for the launch of W Hotels, despite others taking the credit (you know who you are). When not tirelessly pushing big PR ideas out of the box, she’s eating grilled cheese in athleisure.

MY BEST SIDE Hotels, Restaurants, Spirits, Airlines, Attractions, Fitness/Wellness, Consumer Goods, Beauty, Fashion

NAME DROPPING The Watergate Hotel, The Plaza, 1Hotels, Sheraton Hotels, Universal Orlando Resort, River Cafe, Dos Caminos, David Burke Group, Moet Chandon, Bollinger, Delta Air Lines, Jaguar/Land Rover, Exhale, David Barton Gym, Flywheel, Harley Pasternak, Ulta, JCPenney

Marissa Mastellone, Co-Founder

Resurrected Colonel Sanders and married 10 couples on a Delta flight to Vegas. That says a lot about a person.

MY BEST SIDE Consumer Goods, Startups, Fitness & Wellness, Travel, Food + Beverage

NAME DROPPING Hudson Yards, Flywheel, OKCupid, HelloFresh, KFC, Kraft Foods, W Hotels, Lysol, Delta Air Lines, Norelco, Westin, Sheraton, Sonicare, The James Hotels, Hershey’s, Nivea/Aquaphor, Resoration Hardware, Iman, Jade Jagger, Related Group, FAO Schwarz

Damian Irizarry, Principal

Hospitality savant. If he’s staying there, you probably should be, too

MY BEST SIDE Lifestyle, Travel, Hospitality, Food & Beverage, Wellness, Nightlife

NAME DROPPING Belvedere Vodka, 1 Hotels & Resorts, Brightline/Virgin Trains USA, Bollinger Champagne, Moët & Chandon, Courvoisier Cognac, Melia Hotels International, SVEDKA Vodka, Eden Roc Miami Beach, SLS South Beach, The Tribeca Film Festival, Epic Records, James Hotels, ME Cabo Resort, Paradisus Resorts, Unbound Collection by Hyatt

Headshot photo of Evelyn Sprigg

Evelyn Sprigg

Integrated marketing maven who seeks the perfect balance of sound strategy and smart creative.

MY BEST SIDE Lifestyle, Beauty, Personal Care, Healthcare and Wellness

NAME DROPPING Philips Sonicare, Norelco and AVENT, Lysol, NIVEA, Aquaphor, Skinny Pop, Restylane, Without a Trace, Champ, Echelon and Ando

Headshot photo of Heather Menis

Heather Menis

Lives for creative partnerships and unexpected story angles.

MY BEST SIDE Upscale Lifestyle, Fashion, Beauty, Hospitality

NAME DROPPING Grooming Lounge, Denihan Hospitality Group, Saks Fifth Avenue, Tiny Jewel Box, DC VegFest, Kimpton Hotels & Restaurants, The Watergate Hotel, and The St. Gregory Hotel

Headshot photo of Kelsey Sethi

Kelsey Sethi

Hotel junkie, lover of luxury, and always on the hunt for the latest trends (and the tastiest dirty martini).

MY BEST SIDE Hospitality, Luxury, Food & Beverage, Real Estate, CPG/Consumer Goods, Wellness, Travel

NAME DROPPING Delta Air Lines, The Watergate Hotel, Salamander Hotels & Resorts, Melia Hotels International, Tessemae’s All Natural, Destination Hotels, Suja Juice, SmartFlyer, The Goring Hotel, The Resort at Pedregal, Public House Collective, W Hotels, Artechouse, Imperfect Produce, Brian Malarkey, The Surrey Hotel, and Ladera

Jess Ruderman

Media relations wizard with several side hustles, such as matchmaking and creating viral TikTok videos. When she's not churning out placements for clients, you can find her taking photos of her baby, skimming celebrity gossip sites, or shopping for clothes and shoes that she doesn't need.

MY BEST SIDE Lifestyle, Consumer Goods, Travel, Entertainment, Fashion, Beauty, Luxury, Health & Wellness, Technology, F&B, Design

NAME DROPPING Hyatt Hotels, TJMaxx & Marshalls, Stoli Vodka, NYLON Magazine, JCPenney, Countess Luann de Lesseps, L'Oreal Women of Worth, Eden Roc Miami Beach, Crestron, WatchBox, Zeel, Prestige Brands, Teen Vogue, Accessories Council, Jet Linx

Kate Lieb

Media relations maven who uses her relationships to get clients meaningful coverage, fast. (Fun Fact: Bernie Sanders once dined at a client’s restaurant after reading a placement I secured in the New York Times.)

MY BEST SIDE Restaurants, Hospitality, Lifestyle, Sports, Consumer Goods, Beauty, Health & Wellness, Philanthropy

NAME DROPPING Volkswagen, FCA Group of America, Anderson Silva, Emmett’s On Grove, Black Barn Restaurant, Somewhere Nowhere, Kyma, Rituals, Curamia Tequila, Blue Stripes Urban Cacao, Simply Organic, 800 Degrees Woodfired Kitchen, Chef Antoine Westermann, Patsy’s Italian Restaurant, Neuhaus Chocolates, Estuary at One 15° Brooklyn Marina, Sabatino Tartufi

Brian Moriarty

I once arranged a press conference for the Dalai Lama. While Buddhists do not believe in heaven, I’m still hoping this gets me into PR heaven

MY BEST SIDE Media, Entertainment, Real Estate, Advertising, Non-profits

NAME DROPPING Ken Burns, PBS, WNYC, WETA Washington DC, HBO Documentaries, Sony Legacy, Kaufman Astoria Studios, Catholic Charities of New York, Grey Advertising,, The Posse Foundation, Brady Campaign to Prevent Gun Violence, The Ronald McDonald House of New York, Jimmy Breslin

Nicky Diaz

Passionate about hotels, pop culture, desserts, and dogs.

MY BEST SIDE Hospitality, Travel, Food and Beverage, Luxury, Real Estate

NAME DROPPING Marriott International, The Knickerbocker, Fisher Island Club, Salamander Hotels & Resorts, Bal Harbour Village, The Bazaar by José Andrés, Katsuya, SLS South Beach, Northrop & Johnson

Amira Clement

PR Maven, specializing in mastering the Art & Science of Influencer Marketing.

MY BEST SIDE Fashion, Lifestyle, Beauty/Skincare, Food & Beverage

NAME DROPPING Badgley Mishka, DKNY, Hanes Hosiery, Jay Godfrey, Desigual, Echo NY, Chesapeake Bay Candle Co., KISS Hair Tools, Ceramedx, The Coconut Collaborative, SimplyProtein (Atkins), Joules USA and Project Sunshine