Kenzies of London: Website Redesign

Kenzies of London is a luxury holiday and home ornament brand known for handcrafted, heirloom-quality décor. The brand needed a digital presence that reflected its artistry and elegance. We led a full redesign and redevelopment of the website to elevate the brand story, refine the visual experience, and create a more intuitive shopping flow. This included restructuring navigation for both retail and wholesale users, introducing a more editorial layout, expanding the brand narrative, and improving imagery and content presentation to better convey craftsmanship and warmth.

Once the new design foundation was set, we migrated the commerce system to Shopify to create a more stable, scalable, and easy-to-manage backend. We standardized product data, optimized visual assets, protected SEO through redirects, and integrated the essential tools needed for ongoing growth, including email automations and Shopify Collabs for influencer partnerships. We also trained the Kenzies team to manage updates and promotions in-house. The result is a website that finally reflects the beauty of the brand and supports long-term retail and wholesale expansion.