Merach Fitness

Since July 2023, Misfit Toys Communications has taken MERACH from largely unknown in the U.S. market to an award-winning, editor-requested name in connected fitness. When we began, the brand had little national awareness and no massive launch budgets or splashy campaign moments to rely on. So we did what Misfits do best — we became agile, malleable, and relentlessly aligned with the media calendar.

Rather than forcing product stories into the wrong moments, we tracked what was trending quarter by quarter — walking pads during work-from-home surges, vibration plates during recovery spikes, budget connected bikes during inflation-conscious buying cycles — and positioned MERACH exactly where editors were already looking. We pushed aggressively into awards, Best Of lists, commerce roundups, retailer sale windows, affiliate-driven media placements, and hands-on trials, building familiarity and trust story by story. Alongside earned visibility, we strategically tapped into affiliate ecosystems — identifying the outlets converting, strengthening commission positioning where warranted, and ensuring MERACH wasn’t just being seen, but being purchased.

To date, the program has secured 931 placements and over 8 billion in audience reach, including 446 unique editorial stories and 344 Best Of inclusions across outlets that drive both credibility and conversion — Shape, SELF, Women’s Health, Runner’s World, Men’s Health, Forbes, TIME, Prevention, Verywell Fit, CNN Underscored, Wirecutter, and more. More than 150 product trials put MERACH directly into editors’ hands, converting unfamiliarity into repeat coverage and multiple national Fitness Award wins (SELF, Women’s Health, Shape).

Without oversized budgets or headline-grabbing stunts, we built momentum the earned way — by showing up consistently, strategically, and exactly where the market was moving. MERACH is now a regularly requested, editor-approved budget connected fitness brand with sustained credibility and continued growth ahead.